One of the greatest problems of any urban or industrial project, when these have large dimensions, is how, or where to start the development, and which elements are the most strategic at the beginning. It is vital for Key Planet to start a policy of fractal design. The fractal model is a model is which all partial units are equal and the sum of one part or all parts generate models identical to each single unit, that is, the whole and the parts are the same.

This model offers the possibility of planning an integral project from the first phase, and at the same time defining the schedule of development to the technical teams, adding value to the whole, and each individual part, from the beginning. To develop a fractal model its vital to define all the service and production clusters, so they are represented in the whole and in each of the project’s parts.